Social Media & PR Strategist

On-site
- Kraków, Małopolskie, Poland

Lead Reality Games’ global social media & PR, create viral content, engage millions, and shape our brand with full creative freedom in a hybrid Kraków role.

Job description

About Us:

Location: Kraków HUB — Full-Time, in-office (Mon–Fri)

iOS: https://apps.apple.com/pl/app/monopoly-world/id6451202232?l=pl

Android: https://play.google.com/store/apps/details?id=co.reality.monopolyworld&hl=en

About the Project

We’re building a revolutionary, location-based mobile game based on the world’s strongest gaming IP — transforming the real world into a living, breathing game board. Players walk, buy, trade, and build real-world properties, powered by geolocation, real-time data, and AI personalization.

Our mission is not just to adapt a famous brand, but to redefine how players experience the world around them. This means pioneering a complete sonic identity for a global franchise — something that has never been done before in this space.

Reality Games is a fast-growing mobile gaming company with a focus on harnessing big data and AI to create immersive, location-based gaming experiences. We’re passionate about innovation, and we’re scaling globally with our latest project, Monopoly World. We’re looking for a highly skilled Personal Assistant to the CEO to support our leadership and contribute to our mission of bringing cutting-edge experiences to millions worldwide.

Your Mission:

As our Social Media & PR powerhouse, you’ll take full ownership of how Reality Games shows up in the world — from global campaigns to day-to-day storytelling. You’ll shape our brand voice, ignite conversations across communities, and turn creative ideas into measurable impact.

You will:

Lead and execute a cutting-edge social media strategy across all major platforms (Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and beyond).
Create high-performing, trend-driven content — videos, reels, posts, infographics, and stories that build engagement and loyalty.
Elevate the brand’s public presence, managing strategic relationships with media, influencers, and industry partners.
Craft and deliver PR narratives that position Reality Games as an innovator in the global gaming space.
Track performance and drive results through sharp KPI analysis, insights, and optimization.
Collaborate cross-functionally with marketing, design, and production teams to ensure brand consistency and creative excellence.

Job requirements

You are:

A strategic storyteller with 3+ years of experience in social media and PR (gaming, tech, or entertainment preferred).
A creative leader who knows how to translate ideas into share-worthy content and campaigns.
Deeply connected to digital culture, social trends, and gaming communities.
Fluent in both B2C engagement and B2B positioning.
Skilled at building media and influencer partnerships that deliver measurable outcomes.
Data-savvy, proactive, and obsessed with performance.
Thriving in fast-paced, high-growth environments where autonomy and ownership matter.

What We Offer:

A strategic seat at the table — help shape the global voice and communication strategy of Reality Games.
A world-class team of creators, marketers, and developers who truly love what they do.
Competitive compensation aligned with top-tier expertise.
Hybrid work setup from our modern office in the heart of Kraków — a stunning space in a historic building just steps away from the vibrant city center.
Creative freedom and real impact — your ideas don’t just get heard, they get implemented.
Opportunities to represent Reality Games at international gaming and tech events.
A friendly, supportive, and value-driven culture, where cooperation is built on trust and mutual respect.
An engaging, meaningful role with plenty of room to contribute and bring your ideas to life.
Flexible collaboration options — B2B contract or contract of mandate (umowa zlecenie), whichever suits you best.

Why Join Us?

Innovative Culture: Be part of a forward-thinking team at the intersection of gaming, big data, and AI.
Global Exposure: Work with a diverse team and travel internationally, building networks in the tech and gaming sectors.
Professional Growth: Gain experience in supporting a CEO in a dynamic, growth-oriented environment. Opportunities for personal and career development are plentiful.

Submit your resume along with a cover letter that highlights your pertinent experience and explains why you are the ideal candidate for this role.

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Questions

Please fill in additional questions

Please briefly introduce yourself in a video introduction.

Why do you want to join Reality Games?

How many years of experience do you have in social media management and/or PR?

Which industries have you worked in? (Gaming, Tech, Entertainment, Others)

List the social media platforms you have managed professionally.

How do you stay up-to-date with social media and gaming trends?

Describe a PR or social media campaign you led that had measurable success. What was your role and the outcome?

Which KPIs or metrics do you consider most important when evaluating social media and PR success?

Give an example of a creative content idea you implemented that generated high engagement.

How do you handle tight deadlines and high-pressure situations?

How would you approach building a social media strategy for a new Reality Games title?

Describe a time you contributed your own ideas to a project and how it impacted the outcome.

Have you ever managed influencer or media partnerships? Give an example.

What could be your first available working day at Reality?

We offer collaboration on a B2B contract or a contract of mandate (umowa zlecenie). Which option would you prefer?

B2B contract

Contract of mandate (umowa zlecenie)

What are your salary expectations? (NET in PLN per month)

PLN

Legal Agreements

I consent to process my personal data by Reality Games Polska Sp. z o.o. with headquarters in Kraków, Plac Jana Nowaka-Jeziorańskiego 3, 31-154 Kraków for the purpose and scope necessary in recruitment, I confirm that I have read the privacy policy and understand and accept its content.

If you want to take part in future recruitments please express your will for the purpose and scope necessary: "I consent to process my personal data by Reality Games Polska Sp. z o.o. with headquarters in Kraków, Plac Jana Nowaka-Jeziorańskiego 3, 31-154 Kraków for the purpose and scope necessary in future recruitments, I confirm that I have read the privacy policy and understand and accept its content."

Social Media & PR Strategist

Job description

Job requirements

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